Dörröppnaren — The Door Opener

Where the Hours Actually Go

Why does everything still have to go through you?

You already know the answer. You just haven't had time to fix it.

Leak 01

Orders.

Opened and copied into the ERP by hand. Fifteen times a day, sometimes more.

Leak 02

Email.

The same message answered twice, because nobody split the inboxes.

Leak 03

Reclaims.

Once a year, everyone in a room, searching old threads for every product return from the last twelve months.

You started this business to build something. Somewhere along the way it became a job where you're on call for problems nobody else can solve, because nobody else knows where all the pieces are.

You've probably tried something already. ChatGPT is open in another tab right now. It answers questions. It doesn't run your order desk while you're three weeks into an actual vacation.

The business isn't the problem. It's already profitable, already busy, already proof that you know what you're doing. The problem is narrower than that: it only runs because you're inside it, every day, holding the pieces together by hand.

Not ready to talk yet? See the actual numbers from one real client first

Proof Before Promises

“Without data, you're just another person with an opinion.”

0

orders a year

0

automated workflows

0hrs

a week back

Tradingbox / Solstickan Design. Already running, not projected.

About Tobias

You already know what takes the most time. I build what removes it.

Dörröppnaren isn't a metaphor I picked for a website. It's what I actually did.

Twenty years ago I started selling to the world's most demanding data companies. Betting operators, gaming platforms, banks. In the last ten years of it alone, I sold over 30 million dollars of the most expensive software there is and made President's Club five times. At Snowflake, my last stop, I watched the company grow from 350 million dollars to 2.6 billion while I was there.

Somewhere in there my body started failing before I noticed. Bad kidneys, a bad liver, high cholesterol. All from stress. In the same stretch of years I lost nine people close to me to cancer.

My wife's youngest sister. A colleague I'd worked beside for years. My stepbrother.

Nine people. I had the money to stop. I didn't know how much time I had left to use it.

Behind the numbers, the picture was different. Constant pressure, never enough, and children growing up without me noticing. A blood test at 42 showed what my body thought of the pace: high cholesterol, poor kidney and liver values.

So in April 2023 I walked away. Not fired, not burned out into a settlement. I chose it, on my own terms, at 42.

The name of this company is Dörröppnaren. The Door Opener. I closed one very large door on my old life, and I've been opening smaller, better ones ever since. Now I open them for other people too.

I don't sell tools. I build the operational system that lets an owner-led company grow without the owner being the bottleneck. That's the whole job.

Five steps

The Dörröppnaren Method

Five steps. Nothing gets built before it's measured.

Diagnose.

A free 60 minute call, just enough to know if there's real time to recover here. Skip this and you're guessing at the problem instead of measuring it.

1

Map.

I write up exactly where the hours and money are leaking: which task, how often, what it costs you across a year.

2

ROI Plan.

A short, ranked list. Build this first, because it pays for itself fastest. Build in the wrong order and the budget goes to the least valuable fix.

3

Build.

The automation gets built and tested against how your business actually works, not a generic template. Most builds take days, not months.

4

Handover.

You own every licence. Everything is documented and tested before I step back. The system doesn't depend on me any more than it should depend on you.

5

How I Build

I don't build with homemade solutions.

I use the same infrastructure the most effective operational teams in Europe are working with today.

That means the system is stable from day one. And it means you own it when we're done.

No lock-ins. No proprietary code. No surprises.

Why Not Just ChatGPT?

Because a chatbot answers questions. It doesn't run your order desk.

Doing nothing.

Costs you the same 60 hour weeks you're already working, and caps how big this business can get.

A Stockholm consultancy.

Sells digital transformation at an hourly rate, in language built for a boardroom you don't sit in.

A ChatGPT subscription.

Answers questions well. It doesn't sort your inbox, crawl your orders, or keep running on Monday morning whether you're there or not.

What they say

Paul Maielli VD, Solstickan Design

Tobias understood how we work, finished the build in a few days, and didn't overcomplicate it. Great knowledge and easy to work with.

Anna Östman Kähler Account Based Marketing Manager at Snowflake

I had the great opportunity to work alongside Tobias for 2 Years at Snowflake. As a marketer, Tobias has been one of the best sales person to collaborate with - delivering best in class communication, understanding the value between marketing and sales and always brining new ideas to the table to take the marketing and sales strategy to the next level. A true team-player who also always brings amazing energy!!

Per Enell Snowflake | Mobilizing the World's Data

I've had the pleasure to work with Tobias for a couple of years. Throughout these years, he has been a very appreciated both internally but also externally. He is really great when it comes to managing and delivering value to his customers, the partner ecosystem and his colleagues internally!!

Will Tompkins Insights Lead at Spotify

Tobias' approachable character and infectious enthusiasm were a great mix as I joined my new organisation. Always ready to support and suggest got up to speed with new (new to me!) technologies quickly and efficiently..

Micheal Zamayeri Head of Business Intelligence

Tobias is an excellent professional that dedicates a lot of energy and passion into his work. We had regularly for a year been having meetings on how to improve, innovate and create a stronger collaboration using Snowflake and Tobias continuously provided all the resources needed for us to take our environment to the next stage. It's truly been a pleasure working with Tobias and he's got my strongest recommendations.

Philip Stenholm Snowflake

Tobias has a wonderful personality in combination with great work ethics and strong champion building capabilities. Tobias and I worked together over multiple years and I highly valued our partnership and relationship. Strong recommendation.

Chris Gustafsson Data Warehouse Engineer at Vend

I wholeheartedly recommend Tobias for his outstanding support in his previous capacity as our main contact for Snowflake-related matters. His dedication to ensuring our success and his exceptional interpersonal skills have consistently set him apart. His commitment and expertise make him an invaluable professional resource, and I am confident he will excel in any new role he undertakes.

Catalin Baciu Enterprise Data Architect at Betsson Group

I have had the pleasure of working with Tobias for 2+ years while introducing Snowflake at BetssonGroup and I can say with absolute certainty that he is the best Account Executive I worked with in my career. He was invested in our success and did his utmost to make the transition as smooth as possible for us. I appreciate his honesty and knowledge and I would love to work with him again on future projects.

Harald Grant Data Scientist

Working with Tobias at Snowflake has been fantastic. He's helpful, solution-oriented and pragmatic. On top of that, a genuinely nice guy with great energy and interesting ideas!

Love Nelson Securing everything you build and run in the cloud @ Wiz

I had the pleasure of working with Tobias at Snowflake, a well rounded individual and fantastic asset to any sales driven organisation. In Tobias you will find a hard working, dedicated and driven employee whom succeeds time and time again in building long lasting relationships with his clients.

Marvin Corrado Engineering manager at Betsson Group

I worked with Tobias when he was Betsson's Snowflake account manager. He was always very professional and ready to help. It was a pleasure getting to know him and working with him!

Viktor Norell System Owner/ Platform Administrator

Tobias was our (Schibsted) point of contact in Snowflake. Lovely person to deal with both in meetings and on the rare dinner with Snowflake. Always helpful, detail and solutions oriented. I am happy to vouch for Tobias that he would be a driven, smart and charming addition to any team

Ludwig Krokstedt Director of Data

Tobias was our point of contact for Snowflake. Always solution oriented and service minded. A pleasure to work with.

Mick Flynn Founder/ CEO of Flynn Consulting AB

Tobias has been our Snowflake customer contact for over two years. I have always found him to be proactive and eager to help our organisation, as well as being a really nice and generous person to deal with.

How This Actually Works

No jargon. You'll know by the end of the free call if there's anything worth building.

1. The Opening Call

Free, 60 minutes, online or in person. I ask what's eating your week and do a rough check on whether there's real time to recover. No pitch.

2. The Operational Freedom Plan

A written map of your bottlenecks, what they cost you per year, and a prioritized build recommendation. If I can't find at least 10 hours a week worth automating, this costs you nothing.

3. The Operational System Build

I build, test, and document the automation itself, checked against how your business runs before anything goes live. Most builds land in days.

4. Local System Partner

(optional)

Ongoing improvements, support, new automations as they come up, a quarterly check in. Not required.

The Questions Under the Question

The doubts you're not saying out loud on the call.

Risk

“Is this just another consultant wasting my time?”

If the diagnostic doesn't find at least 10 hours a week worth of manual work to automate, it's free and I walk away.

Belief

“I don't understand AI, it's too complicated.”

You don't need to. I translate it into hours and money, not technology.